Zema Beauty Care

The Zema flagship store is the latest project by the Sawadeesign team, located on a prime boulevard surrounded by leading beauty and wellness brands. The main objective was to highlight the façade with the newly rebranded visual identity.

We boldly proposed a reconfiguration of functions, relocating the hair salon area to the storefront to attract attention and allow visibility from the main street. Other functional spaces such as the nail and spa areas were designed with fluid, dynamic curves that emphasize connectivity, youthfulness, and a break from conventional norms.

The façade design adopts a wave-like louver system arranged in layered compositions, creating a striking visual effect while eliminating the monotony of the previous structure. At the same time, the design complies with fire safety regulations through the integration of emergency exit systems.