Noriboi Omakase
| PROJECT | Noriboi Omakase |
|---|---|
| LOCATION | Pho Duc Chinh St., Nguyen Thai Binh Ward, District 01, HCMC |
| LEAD ARCHITECT | Doan Si Nguyen |
| DESIGN TEAM | Vo Thanh Phat, Tran Son Lam, Nguyen Khanh Long, Nguyen Thien Van Trieu, Tong Thao, Nguyen Hoang Trang, Vu Vo, Nguyen Minh Chau |
| VISUAL IMAGES | Le Ha Quang Huy |
| PHOTOGRAPHER | Quang Tran |
| INVESTOR | SOKO GROUP |
Water holds a special place in Japanese culture, not only as an essential natural element but also as a symbol deeply intertwined with profound meanings. It reflects a spirit of harmony with nature and respect for the universe. In Japan, water is seen as the source of life, a symbol of purity, continuous movement, and regeneration. The Japanese hold water in great reverence, not only through its use in religious rituals and daily life but also as an enduring source of inspiration for art and philosophy.
Omakase is not just a dining style, but an art form of culinary expression. At Noriboi, we find a connection between the Japanese philosophy of respecting nature and the reverence chefs show for carefully handling the finest ingredients. For this reason, water is both an image and a theme that Sawa thoughtfully integrates into every corner of the restaurant, using a variety of details and forms. Water is experienced through all the senses, manifesting in various forms. You can hear it, see it, or even touch it directly, creating a rich, multi-sensory experience.
The ground floor is dedicated to the Tea Lounge, where we aim to offer guests the initial rituals of a Japanese tea ceremony. Stepping across the “stream” evokes the image of water flowing from a crevice into a Tsukubai basin. The sound of flowing water, softened lighting, and a calming fragrance combine to create a peaceful atmosphere, preparing guests for the experiences to come.
On the second floor, the Omakase space is hidden behind small hallways, softly lit, contrasting with shadowed areas. The main counter is illuminated with direct and indirect lighting, serving as the “stage” where the dining experience unfolds. The surrounding space is enveloped in constantly moving water curtains, recreating the sounds and sensations of rain falling along the Engawa porch.
The interplay of light and dark, movement and stillness, within the space complement each other, enhancing the culinary experience and creating a multi-sensory journey. Water is distinctly present in the landscape, in the sake glass, and even in the simplest bowl of miso soup.
The hallways, though simple and unassuming, play an essential role in transitioning between spaces. They provide a quiet pause after the warming tea ceremony, offering guests a moment of stillness before the next unfolding surprise.
Scattered throughout the hallways are Ikebana-style floral arrangements, which “bring flowers to life.” In the stillness of the space, these small touches stand out more vividly, embodying the Japanese philosophy of nature.
The materials chosen for the design were carefully selected from natural elements, in line with the overall theme of respecting nature—such as stone, wood, and water.
Although the materials are simple, they require meticulous craftsmanship to highlight their tactile qualities, revealing their beauty through the effects of light and shadow. This mirrors the chef’s art, where simple ingredients are carefully crafted and combined to expose the depth of their flavors and textures.




















